International Journal of Human Research and Social Science Studies

Amidst profound global economic integration and the competitive advantages derived from the EU-Vietnam Free Trade Agreement (EVFTA), the European Union remains a strategic market; however, it concurrently imposes stringent technical barriers to trade (TBT) and rigorous traceability standards on Vietnamese seafood. Confronted with these challenges, conventional operational models are manifesting critical bottlenecks concerning supply chain transparency and information latency. Consequently, the implementation of digital transformation within supply chain management has emerged as an existential imperative, enabling enterprises to establish a seamless data ecosystem, optimize logistics overheads, and bolster their core competitiveness. This study is conducted to comprehensively evaluate the prevailing landscape of digital technology adoption and its integration across various supply chain nodes among Vietnamese seafood exporters catering to the EU market. Accordingly, it proposes a comprehensive suite of strategic, data-driven solutions aimed at optimizing supply chain operations, ensuring strict compliance with EU regulatory frameworks, and propelling sustainable export growth.

Digital transformation, Supply chain management, Seafood exports, European Union (EU).

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