International Journal of Human Research and Social Science Studies

The growing importance of cultural and creative industries (CCIs) has generated significant scholarly and policy interest regarding their role in contemporary development strategies. While CCIs are often associated with economic growth, innovation, and creative entrepreneurship, their broader contributions to sustainable cultural development remain insufficiently explored, particularly in developing countries undergoing rapid globalization. This study examines the evolution of cultural and creative industries in Vietnam and analyzes their role as a framework for sustainable cultural development within the context of global integration. Using a qualitative research approach, the study employs literature review, policy document analysis, and comparative analysis to investigate the relationship between cultural governance, cultural sustainability, and creative industry development. Key policy documents, including Vietnam’s National Strategy for the Development of Cultural Industries, UNESCO reports, Sustainable Development Goal (SDG) documents, and relevant cultural policy materials, provide the primary analytical foundation. The findings indicate that cultural and creative industries in Vietnam have evolved from a predominantly state-centered cultural administration system toward a more diversified governance framework that incorporates market mechanisms, international cooperation, and creative economy initiatives. Beyond their economic contributions, CCIs play important roles in heritage preservation, national identity formation, creative innovation, social inclusion, and cultural resilience. However, challenges such as fragmented governance, commercialization pressures, and the need to balance local cultural values with global cultural influences continue to affect their long-term development. The study contributes theoretically by connecting cultural governance with sustainable development through the concept of cultural sustainability. From a policy perspective, it highlights the need to strengthen cultural sustainability indicators, support creative entrepreneurship, enhance community participation, and integrate cultural policies more closely with sustainable development objectives in Vietnam.

Cultural governance, Cultural and creative industries, Sustainable cultural development, Cultural sustainability, Vietnam, Global integration.

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