International Journal of Human Research and Social Science Studies

This study examines the role of new media platforms in informal learning and the preservation of the Yoruba language among media users in Nigeria. Specifically, it examines users’ preferred digital platforms for language learning, the frequency of engagement with Yoruba language content, and perceptions regarding the quality of language used on these platforms. A survey was administered to 193 participants, and data were analyzed using descriptive statistics, including frequencies, percentages, means, and standard deviations. Findings reveal that platforms such as YouTube, TikTok, WhatsApp, and Instagram are most preferred, with users actively engaging in content consumption for language acquisition. Respondents also reported generally positive perceptions of the quality of Yoruba language online, though some concerns about code-mixing and occasional grammatical errors were noted. The study highlights the significance of new media as both educational tools and cultural repositories, facilitating linguistic competence, cultural knowledge, and informal learning motivation. These findings underscore the potential of digital platforms to support indigenous language preservation, offering practical insights for educators, content creators, and policymakers seeking to enhance Yoruba language learning in digital contexts. The study contributes to the broader discourse on language maintenance, digital literacy, and cultural sustainability in the digital age.

Yoruba language, new media, informal learning, indigenous language preservation, digital culture, social media platforms.

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